Usability ROI Declining, but Still Strong

The article below indicates that usability study ROI is declining, but still strong. I think the article neglects some of the decreases in cost of usability due to products such as Techsmith's Camtasia Studio and the more expensive Morae. These products are used to conduct remote usability studies using Web conferencing. These products make very inexpensive do-it-yourself studies possible even for small companies.

If you want to know how to do usability on the cheap, contact me. See my profile for contact information. --David

clipped from www.usernomics.com The average business metrics improvement after a usability redesign is now 83%. Six years ago, we conducted a survey of design projects and found that, after redesigning for usability, the average improvement in key performance indicators (KPI) was 135%. cost has remained approximately constant, as the benefits have decreased. Typical business metrics include: * Conversion rates, such as sales or lead generation * Traffic numbers, such as page view statistics * User performance, such as the time needed to perform key tasks * Target feature usage, such as the number of users who click a link to crucial information