Clickstream Data on Web Page Use

A recent Clickstream study revealed new information about how we use and peruse the Web. University of Hamburg researchers found that the Web is moving from a static hypertext information system to dynamic interactive services with rapid interactivity between man and machine. The authors recommend that web developers create concise, fast loading web pages to keep pace with the speed of web navigation.
The Hamburg researchers also found an F-shaped pattern of clicking activity similar to results found in eye tracking studies (see Figure 1). There appears to be a strong link between our eye and hand movements over the surface of web pages. Continued.... from WebSiteOptimization.com http://www.websiteoptimization.com/speed/tweak/clickstream/